Privacy Policy
PRIVACY POLICY
The Admiral MacBride
Last updated: April 2025
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1. INTRODUCTION
The Admiral MacBride (“we”, “us”, “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our premises, use our website (www.admiralmacbride.com), make a booking, or sign up to our mailing list.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this policy carefully.
2. WHO WE ARE (DATA CONTROLLER)
The Admiral MacBride is the data controller responsible for your personal data.
Address: 1 The Barbican, Plymouth, Devon, PL1 2LR
Telephone: 01752 262054
Website: www.admiralmacbride.com
If you have any questions about this policy or how we handle your data, please contact us using the details above.
3. WHAT PERSONAL DATA WE COLLECT
Accommodation Bookings
When you book a room with us, we may collect:
– Full name
– Email address
– Telephone number
– Payment information (processed securely via our payment provider)
– Special requirements or requests (e.g. accessibility needs)
– Length of stay and room preference
Mailing List & Newsletter
If you subscribe to our newsletter or promotions (for guests aged 18 and over), we collect:
– Name
– Email address
Website Usage
When you visit our website, we may automatically collect:
– IP address and browser type
– Pages visited and time spent on site
– Referral source (how you arrived at the site)
This data is collected via cookies. Please see Section 8 for our Cookie Policy.
Contact Enquiries
If you contact us by phone, email, or via a contact form, we collect the information you provide in that communication, such as your name, contact details, and the nature of your enquiry.
4. HOW WE USE YOUR PERSONAL DATA
We use your personal data for the following purposes:
– To process and manage your accommodation booking (legal basis: performance of a contract)
– To process payments for bookings and services (legal basis: performance of a contract)
– To send you booking confirmations and important service updates (legal basis: performance of a contract)
– To respond to your enquiries and customer service requests (legal basis: legitimate interests)
– To send you our newsletter and promotional offers, with your consent (legal basis: consent)
– To comply with legal obligations such as tax and financial record-keeping (legal basis: legal obligation)
– To improve our website and services through analytics (legal basis: legitimate interests)
5. WHO WE SHARE YOUR DATA WITH
We do not sell your personal data. We may share your data with trusted third parties only where necessary, including:
– Online booking platforms — to manage accommodation reservations made through those platforms
– Payment processing providers — to securely process transactions
– Email marketing platforms — to manage our mailing list and send newsletters
– IT and website service providers — to maintain and operate our website
– Legal and regulatory authorities — where required by law
All third parties are required to handle your data securely and in accordance with applicable data protection law.
6. HOW LONG WE KEEP YOUR DATA
– Booking records: retained for up to 7 years for accounting and legal compliance purposes
– Mailing list subscribers: retained until you unsubscribe or withdraw consent
– General enquiries: retained for up to 12 months from the date of communication
– Website analytics data: retained for up to 26 months in aggregate or anonymised form
We will securely delete or anonymise your personal data when it is no longer needed.
7. YOUR RIGHTS UNDER UK GDPR
You have the following rights in relation to your personal data:
– Right of access — you can request a copy of the personal data we hold about you
– Right to rectification — you can ask us to correct inaccurate or incomplete data
– Right to erasure — you can ask us to delete your data in certain circumstances
– Right to restriction of processing — you can ask us to limit how we use your data
– Right to data portability — you can request your data in a structured, machine-readable format
– Right to object — you can object to processing based on legitimate interests or for direct marketing
– Right to withdraw consent — where processing is based on consent, you can withdraw it at any time
To exercise any of these rights, please contact us at the details provided in Section 2. We will respond within 30 days.
You also have the right to lodge a complaint with the UK’s supervisory authority:
Information Commissioner’s Office (ICO)
www.ico.org.uk | Helpline: 0303 123 1113
8. COOKIES
Our website uses cookies to improve your browsing experience and help us understand how visitors use the site. Cookies are small text files stored on your device.
Types of cookies we may use:
– Essential cookies — required for the website to function correctly
– Analytics cookies — to understand visitor behaviour and improve our site
– Marketing cookies — only used with your consent, to help deliver relevant promotions
You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the website.
9. DATA SECURITY
We take the security of your personal data seriously. We use appropriate technical and organisational measures to protect your information against unauthorised access, loss, or misuse, including secure servers, encrypted payment processing, and access controls.
However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.
10. LINKS TO THIRD-PARTY WEBSITES
Our website may contain links to third-party sites such as booking platforms or social media. We are not responsible for the privacy practices of those sites and encourage you to read their respective privacy policies.
11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. The most recent version will always be available on our website and at our premises upon request. Material changes will be communicated where reasonably practicable.
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The Admiral MacBride | 1 The Barbican, Plymouth, Devon, PL1 2LR